Digital City Festival 2021

Service Design Take-away!

Friday 23rd April 2021
16:00 – 17:00 GMT


Hungry for some practical advice about Service Design? Join us we put a creative spin on ‘lightning talks’.

Seven seasoned Service Designers will deliver their favourite ‘take-aways’ direct to your living room. Feeding your curiosity with hot topics and multiple perspectives in one short session.

Each of our SPARCKie’s will have just 5 minutes to share a deliciously insightful nugget about the practice. They’ll unbox some of the myths, methods and mindsets whilst offering insights and top Service Design tips.

With 7-courses to nourish your knowledge, you’ll be bursting with fresh ideas to experiment with in your own practice!



Kat Murray-Clark – Service Designer and Culture Lead, SPARCK

Kat’s previous roles include all the appropriate buzzwords, from Creative Strategist, to Innovation and Digital Transformation Director for a Culture Transformation Consultancy.

An eternal optimist, she believes in creativity and the power of play to transform how we work and connect.

Outside of work she performs as a comedian and improviser, and brings her experience in performance to inject energy, human connection and physicality into the digital services and systems she designs.

Emily Herrick – Service Designer, SPARCK

Emily is a seasoned design strategist who practices radically inclusive co-design and facilitates actionable dialogue between people and the institutions invented to serve them. Her work has supported criminal justice reform, international open government initiatives, and enhanced New York City’s public health, human, and housing services.

Based in New York City, she is SPARCK’s first State-side service designer. She graduated from Illinois State University with dual BAs in Graphic Design and Arts Technology and a minor in Civic Engagement and Social Responsibility and holds an MFA in Design for Social Innovation from the School of Visual Arts.

Olivier Llouquet – Service Designer, SPARCK

Oli has extensive experience in designing human-centred products and services. He has worked with large organisations in the private sector, government agencies and small start-ups helping bring to life products and services that are centred on people’s needs.

As an anthropologist, Oli is interested in the interplay between people and technology and constantly learning about ways to enable creative collaboration and engage people to work together towards positive outcomes.

Rob Heard – Service Designer, SPARCK

Rob is an experienced Service Designer and Design Sprint Facilitator with a background in digital strategy, product management and experience design. In the last few years Rob has worked in the Financial Services sector and in Higher Education, taking on senior leadership roles to help build internal digital experience teams and lead organisations through a period of transformation and reflection on what it means to be user-focused and to really put humans at the heart of the organisation to deliver better outcomes. Previously Rob has also worked in consulting, spending time with Capgemini and DigitasLBi as well as working as sole practitioner.

Anne Dhir – Service Designer, SPARCK

Anne Dhir is a designer and strategist based in Glasgow, with experience in the public, private and charitable sector. She focuses on projects that challenge the system, meet the needs of those the furthest away from the system, and can have real impact on the ground.

Toby Marks – Service Designer, SPARCK

Toby consults on a range of brand, service and digital projects. From designing the cabin interiors to Etihad, to brand strategies for a multi-national fiber conglomerate, or onboarding service design for the NHS App, he is most at home amongst creative thinkers pushing the boundaries of traditional approaches.

Kerrie Hughes – Service Designer, SPARCK

Kerrie has been in the business of designing experiences since 2001. Using human centred-design approaches, she helps organisations to understand what matters to their customers and combines this with their business strategy to design products and services that deliver real value.

Kerrie has spent the last 4 years in Financial Services. Her last role in Barclays provided the opportunity to partner with some amazing brands to offer their customers point of sale finance – Apple, Tesla, Wayfair and Wren Kitchens to name a few. In January she made the switch to consultancy joining SPARCK as a Service Design Consultant.

Harriet de Wet – Service Designer, SPARCK

Harriet is an experienced service designer with a passion for human-centred and user-led design. She’s worked across a broad spectrum of clients – from the Scottish Government and UNDP to the University of Edinburgh and the British Council. With a bachelors in product design and a masters degree in global migration and social justice, Harriet’s driving force has always been lead by doing what’s right and delivering value.

She most recently worked for Tesco Bank where she worked to provide support for financially vulnerable customers and developed the self-serve strategy for the banks newest and most ambitious product launch to date.


This is an online event – Zoom Webinar.