Start-ups are the real innovators. They are changing the materials we use, disrupting the supply chain and are shifting our interaction with everyday products.

Although sustainable fashion often steals the headlines, other types of retailers are often making the most innovative changes.

To fully explore how the start-ups are filling the sustainable supply-demand gap, we visited a spread across: fashion, accessories, grocery, concept spaces and second-hand. Due to their different nature, each type is disrupting retail in a different way. But all still face the same external challenges: brand, communication, community, integrity and in-store experience.