CONCRETE
COMPARISONS

 Assessing New York’s newest and most innovative retail concepts

CONCRETE COMPARISONS

Assessing New York’s newest and most innovative retail concepts

New York is home to some of the world’s most innovative concept stores.

We visited 30 of the finest and most innovative stores in New York to analyse the latest trends in in-store design, customer experience and innovation.

In this report, we aim to highlight and share our thoughts on these East Coast innovators.

THE LEADERBOARD

We ranked every store we visited against the same three criteria:

Brand – The ability to surprise and delight customers, offering a differentiated experience which creates a genuine and authentic relationship with customers, based on trust and integrity.

Digital – Delivering relevant and individual interactions across all touchpoints, subtly introducing technology to reduce friction and be in a position to respond quicker to customer needs.

Experience – Becoming a seamless, customer-centric organisation which reacts and adapts to the individual customer’s needs, combining customer service, convenience, comfort and personalisation.

CONVERSE

Brand: 4
Digital: 4
Experience: 4

Visit the Converse website
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MEDMEN

Brand: 4
Digital: 4
Experience: 3

Visit the Med Men website
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GLOSSIER

Brand: 4
Digital: 4
Experience: 3

Visit the Glossier website
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ADIDAS

Brand: 4
Digital: 3
Experience: 4

Visit the Adidas website
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B8TA

Brand: 3
Digital: 4
Experience: 4

Visit the B8ta website
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Galeria Melissa
Reformation

Brand: 3
Digital: 3
Experience: 3

Visit the Reformation website
Download the Full Report

Saks Fifth Avenue
Nike

Brand: 3
Digital: 4
Experience: 2

Visit the Nike website
Download the Full Report

Delvaux

Brand: 4
Digital: 2
Experience: 3

Visit the Delvaux website
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Covergirl

Brand: 3
Digital: 3
Experience: 3

Visit the Covergirl website
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Suitsupply

Brand: 3
Digital: 3
Experience: 2

Visit the Suitsupply website
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Nordstrom

Brand: 3
Digital: 3
Experience: 2

Visit the Nordstrom website
Download the Full Report

Rowing Blazers
Gucci

Brand: 3
Digital: 2
Experience: 3

Visit the Gucci website
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Roman & Williams Guild
Amazon 4 Star

Brand: 2
Digital: 3
Experience: 2

Visit the Amazon 4 Star website
Download the Full Report

Phluid Project
Levi's

Brand: 2
Digital: 2
Experience: 2

Visit the Levi’s website
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FAO Schwarz

Brand: 2
Digital: 2
Experience: 2

Visit the FAO Schwarz website
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Birkenstock

Brand: 3
Digital: 1
Experience: 2

Visit the Birkenstock website
Download the Full Report

Mango

Brand: 1
Digital: 3
Experience: 2

Visit the Mango website
Download the Full Report

Coach

Brand: 2
Digital: 2
Experience: 2

Visit the Coach website
Download the Full Report

The Curated

Brand: 3
Digital: 1
Experience: 1

Visit the The Curated website
Download the Full Report

Champion

Brand: 3
Digital: 1
Experience: 1

Visit the Champion website
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Longchamp

Brand: 2
Digital: 2
Experience: 1

Visit the Longchamp website
Download the Full Report

Sunspel

Brand: 2
Digital: 1
Experience: 2

Visit the Sunspel website
Download the Full Report

Knot Standard

Brand: 2
Digital: 2
Experience: 1

Visit the Knot Standard website
Download the Full Report

J. Press

Brand: 3
Digital: 1
Experience: 1

Visit the J. Press website
Download the Full Report

Chanel

Brand: 2
Digital: 1
Experience: 2

Visit the Chanel website
Download the Full Report

“This report from BJSS is a decisive and inspiring read.”

Keith Lipert, National Retail Federation Board Member

REPORT AUTHORS

REPORT AUTHORS
David Gore

Head of Retail, BJSS

A senior Retail Management Consultant with both UK and international experience. David has a proven track record of business leadership and business turnaround, with the delivery of results in varying geographies, cultures and across business lines.

His specialties include digital and omnichannel excellence, data and analytics, business turnaround, lean retail, franchising and international expansion, growth and innovation, sales management, performance management, business planning, and marketing led sales strategies.

david.gore@bjss.com

Jake Knowles

Retail Business Consultant, BJSS

A Retail Management Consultant with a proven track record of managing stakeholders effectively, implementing change and delivering quality high-value output.

Most recently, Jake worked as a Global Change Stream Lead for the largest Home Improvement Retailer in Europe. He has also worked for a Retailer delivering complex changes to their Planning and Buying functions, and on a large-scale Digital CRM Programme for a world-renowned Retail Company where he gained valuable experience in the implementation of insight-led CRM.

jake.knowles@bjss.com

BJSS Corporate Communications Contacts

MWWPR
Public Relations Advisors to BJSS
Tel:  +44 20 3725 2339
Email: bjss@mww.com

David Clark
BJSS Media Relations
Tel: +44 20 7337 9800
Email: david.clark@bjss.com