CONCRETE
COMPARISONS
Assessing New York’s newest and most innovative retail concepts
CONCRETE COMPARISONS
Assessing New York’s newest and most innovative retail concepts
New York is home to some of the world’s most innovative concept stores.
We visited 30 of the finest and most innovative stores in New York to analyse the latest trends in in-store design, customer experience and innovation.
In this report, we aim to highlight and share our thoughts on these East Coast innovators.
THE LEADERBOARD
We ranked every store we visited against the same three criteria:
Brand – The ability to surprise and delight customers, offering a differentiated experience which creates a genuine and authentic relationship with customers, based on trust and integrity.
Digital – Delivering relevant and individual interactions across all touchpoints, subtly introducing technology to reduce friction and be in a position to respond quicker to customer needs.
Experience – Becoming a seamless, customer-centric organisation which reacts and adapts to the individual customer’s needs, combining customer service, convenience, comfort and personalisation.
CONVERSE
MEDMEN
Brand: 4
Digital: 4
Experience: 3
GLOSSIER
Brand: 4
Digital: 4
Experience: 3
ADIDAS
Brand: 4
Digital: 3
Experience: 4
B8TA
Brand: 3
Digital: 4
Experience: 4
Galeria Melissa
Brand: 3
Digital: 3
Experience: 3
Reformation
Brand: 3
Digital: 3
Experience: 3
Saks Fifth Avenue
Brand: 3
Digital: 3
Experience: 3
Visit the Saks Fifth Avenue website
Download the Full Report
Nike
Brand: 3
Digital: 4
Experience: 2
Delvaux
Brand: 4
Digital: 2
Experience: 3
Covergirl
Brand: 3
Digital: 3
Experience: 3
Suitsupply
Brand: 3
Digital: 3
Experience: 2
Nordstrom
Brand: 3
Digital: 3
Experience: 2
Rowing Blazers
Brand: 4
Digital: 1
Experience: 3
Gucci
Brand: 3
Digital: 2
Experience: 3
Roman & Williams Guild
Brand: 4
Digital: 1
Experience: 3
Visit the Roman and Williams Guild website
Download the Full Report
Amazon 4 Star
Brand: 2
Digital: 3
Experience: 2
Phluid Project
Brand: 3
Digital: 1
Experience: 3
Levi's
Brand: 2
Digital: 2
Experience: 2
FAO Schwarz
Brand: 2
Digital: 2
Experience: 2
Birkenstock
Brand: 3
Digital: 1
Experience: 2
Mango
Brand: 1
Digital: 3
Experience: 2
Coach
Brand: 2
Digital: 2
Experience: 2
The Curated
Brand: 3
Digital: 1
Experience: 1
Champion
Brand: 3
Digital: 1
Experience: 1
Longchamp
Brand: 2
Digital: 2
Experience: 1
Sunspel
Brand: 2
Digital: 1
Experience: 2
Knot Standard
Brand: 2
Digital: 2
Experience: 1
J. Press
Brand: 3
Digital: 1
Experience: 1
Chanel
Brand: 2
Digital: 1
Experience: 2
“This report from BJSS is a decisive and inspiring read.”
Keith Lipert, National Retail Federation Board Member
REPORT AUTHORS
REPORT AUTHORS
David Gore
Head of Retail, BJSS
A senior Retail Management Consultant with both UK and international experience. David has a proven track record of business leadership and business turnaround, with the delivery of results in varying geographies, cultures and across business lines.
His specialties include digital and omnichannel excellence, data and analytics, business turnaround, lean retail, franchising and international expansion, growth and innovation, sales management, performance management, business planning, and marketing led sales strategies.
Jake Knowles
Retail Business Consultant, BJSS
A Retail Management Consultant with a proven track record of managing stakeholders effectively, implementing change and delivering quality high-value output.
Most recently, Jake worked as a Global Change Stream Lead for the largest Home Improvement Retailer in Europe. He has also worked for a Retailer delivering complex changes to their Planning and Buying functions, and on a large-scale Digital CRM Programme for a world-renowned Retail Company where he gained valuable experience in the implementation of insight-led CRM.
BJSS Corporate Communications Contacts
MWWPR
Public Relations Advisors to BJSS
Tel: +44 20 3725 2339
Email: bjss@mww.com
David Clark
BJSS Media Relations
Tel: +44 20 7337 9800
Email: david.clark@bjss.com