CONCRETE
COMPARISONS
Assessing New York’s newest and most innovative retail concepts
CONCRETE COMPARISONS
Assessing New York’s newest and most innovative retail concepts

New York is home to some of the world’s most innovative concept stores.
We visited 30 of the finest and most innovative stores in New York to analyse the latest trends in in-store design, customer experience and innovation.
In this report, we aim to highlight and share our thoughts on these East Coast innovators.
THE LEADERBOARD
We ranked every store we visited against the same three criteria:
Brand – The ability to surprise and delight customers, offering a differentiated experience which creates a genuine and authentic relationship with customers, based on trust and integrity.
Digital – Delivering relevant and individual interactions across all touchpoints, subtly introducing technology to reduce friction and be in a position to respond quicker to customer needs.
Experience – Becoming a seamless, customer-centric organisation which reacts and adapts to the individual customer’s needs, combining customer service, convenience, comfort and personalisation.
CONVERSE
MEDMEN
GLOSSIER
ADIDAS
B8TA
Galeria Melissa
Reformation
Saks Fifth Avenue
Nike
Delvaux
Covergirl
Suitsupply
Nordstrom
Rowing Blazers
Gucci
Roman & Williams Guild
Digital: 1
Experience: 3
Visit the Roman and Williams Guild website
Download the Full Report
Amazon 4 Star
Phluid Project
Levi's
FAO Schwarz
Birkenstock
Mango
Coach
The Curated
Champion
Longchamp
Sunspel
Knot Standard
J. Press
Chanel

“This report from BJSS is a decisive and inspiring read.”
Keith Lipert, National Retail Federation Board Member
REPORT AUTHORS
REPORT AUTHORS

David Gore
Head of Retail, BJSS
A senior Retail Management Consultant with both UK and international experience. David has a proven track record of business leadership and business turnaround, with the delivery of results in varying geographies, cultures and across business lines.
His specialties include digital and omnichannel excellence, data and analytics, business turnaround, lean retail, franchising and international expansion, growth and innovation, sales management, performance management, business planning, and marketing led sales strategies.

Jake Knowles
Retail Business Consultant, BJSS
A Retail Management Consultant with a proven track record of managing stakeholders effectively, implementing change and delivering quality high-value output.
Most recently, Jake worked as a Global Change Stream Lead for the largest Home Improvement Retailer in Europe. He has also worked for a Retailer delivering complex changes to their Planning and Buying functions, and on a large-scale Digital CRM Programme for a world-renowned Retail Company where he gained valuable experience in the implementation of insight-led CRM.