Are you leveraging tech to maximise the value of your customer interactions?
As advancements in immersive mobile and online technologies drive demand to pure digital shopping channels, the role of the physical store is changing in order for brands to remain competitive.
BJSS set out on the streets of New York City to find the top stores in 2023 that are innovating retail technology and, ultimately, adding value to the customer shopping experience.
Head of Retail and Consumer Markets at BJSS, Ralph Robinson explored and critiqued some of the most notorious and unique store concepts in New York, both as a retail consultant and as a consumer.
So how can retailers entice and engage shoppers in a high-demand society?
Download our white paper below for more insight.
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We recently visited the Google Home store in New York City to see how they are leveraging tech to entice shoppers into their spaces and engage them once inside. Check out our video review below.