Using Customer Insights To Identify And Help Vulnerable Customers

In light of both the cost-of-living crisis and the energy crisis, it is more important than ever for companies to identify financially and clinically vulnerable customers.

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About the eBook

In this eBook, we share the importance of identifying vulnerable customers during the cost-of-living and energy crisis, and how to leverage Data & AI capabilities to develop your own Customer Insights Strategy and improve the support you offer to your customers.

Customer Insights eBook

You will learn:

  • How to locate your existing data on vulnerable customers.
  • How to understand financial and clinical vulnerability.
  • The role of Data Science and Machine Learning in vulnerability identification.
  • How to create a simple Vulnerability Identification Model and evaluate success.
  • The crucial next steps to driving better outcomes for your customers.

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