Design
PEOPLE AND USERS FIRST
SPARCK is our leading-edge design brand. Together, we design and deliver people-centric strategies, products, services and experiences that create value for your organisation and the people you serve. From transforming Britain’s driving test, to re-imagining how electric vehicles are charged, we focus on positive change and making technology serve people better.
Feature
REMOTE USER RESEARCH
User researchers value face-to-face contact. However, things have changed, and so have our ways of working. In our latest SPARCK article, we explore how user researchers can conduct effective research remotely.

DESIGN TO DELIVER
With a dedicated team from a variety of backgrounds, cultures and personalities, SPARCK specialises in putting your customer and user needs first, while also assessing business value and technical feasibility.
This means that BJSS is uniquely placed to support the entire delivery journey – from design to delivery.
WHAT WE DO
Product Design
Create digital products that your users will love.
Service Design
Design services that transform how you serve current and future users, across all touchpoints.
Design Strategy
Design your digital strategy to uncover innovative solutions for your business.
Customer Experience
Create stand-out customer experiences that drive customer engagement and value.
Design Research
Understand your users’ behaviour, needs and motivations to create compelling, accessible products and services.
Design Ops
Amplify the value and impact of design across your organisation and services.
OUR APPROACH
We follow the ‘Double Diamond’ – but with a twist. We combine the creativity of SPARCK and our technology heritage to rapidly research, design, prototype, test and deliver transformational solutions to help your organisation innovate at pace.
This is why we confidently say that we ‘Design to Deliver’.

DESIGN STRATEGY
Design your digital strategy to uncover innovative solutions for your business.
WE OFFER
Future Visioning
Value Proposition Design
Value Based Roadmap
Future Visioning
Make trends and future scenarios tangible and actionable through a creative process of horizon scanning, co-creation and vision prototyping.
VALUE PROPOSITION DESIGN
Explore opportunities and ways to achieve product–market fit for your products, services and experiences.
Value Based Roadmap
Take action on your digital strategy and establish a value-based roadmap to explore, design and deliver innovative solutions.
PRODUCT DESIGN
Create digital products that your users will love.
WE OFFER
Discovery
Design
Build
Test & Validate
Launch
Discovery
Gain insights and perspectives to define the problem space, user needs and technical landscape that will help you design creative solutions.
DESIGN
Generate creative ideas and take your product from early prototypes to beautiful, accessible and useful solutions.
Build
Deliver your product through an agile and iterative approach that enable the team to test, learn and improve throughout.
Test & Validate
Validate the build with real users before launch.
Launch
Define and execute the right MVP and go-to-market strategy to launch and scale your product.
SERVICE DESIGN
Create services that transform how you serve current and future users, across all touchpoints.
WE OFFER
Discovery
Design
Service Blueprint
Delivery
DISCOVERY
Gain insights and perspectives to define the problem space, user needs and technical landscape that will help you design creative solutions.
DESIGN
Design a to-be service that enables your users to achieve what they need in a consistent and seamless way.
Service Blueprint
Create a service blueprint that clearly maps out the end-to-end user journey, technology landscape and data dependencies.
Delivery
The service blueprint will help your teams prioritise and organise their work, so they can create a seamless and coherent solution.
DESIGN RESEARCH
Understand your users’ behaviour, needs and motivations to create compelling, accessible products and services.
WE OFFER
User Needs & Insights
Inclusive & Accessible Design
Testing & Validation
User Needs & Insights
Create real empathy with your users to understand what they really need and why, to gain perspectives and ideas that will develop better products and services.
Inclusive & Accessible Design
Make sure your products and services can be used by everyone, including people with disabilities, in every situation.
Testing & Validation
Gain insights on how users experience your product through our continuous usability testing. We’ll help prioritise features, iterate interfaces and inform the product roadmap.
CUSTOMER EXPERIENCE
Create stand-out customer experiences that drive value, loyalty and retention.
WE OFFER
Customer Experience Design
Conversion & Revenue Improvement
Experimentation & MVP
CUSTOMER EXPERIENCE DESIGN
Create data-driven, personalised and multichannel experiences that heighten the emotional connection to your brand.
CONVERSION & REVENUE IMPROVEMENT
Optimise the customer journey through an evidence–based approach to experimentation, A/B testing and data-driven insights.
EXPERIMENTATION & MVP
Carry out rapid experiments and prototypes to validate ideas with customers and gain confidence in their value before delivery of the MVP launch to the market.
DESIGN OPS
Amplify the value and impact of design across your organisation and services.
WE OFFER
Design Systems
Capability Building
Ways of Working
DESIGN SYSTEMS
Create a scalable set of design components and principles that help your teams work more efficiently and create consistent designs across products.
CAPABILITY BUILDING
Build design thinking capability within your teams and establish workflows that enable designers and developers to collaborate effectively.
Design
SUCCESS STORIES
Case Study
Unleashing growth for Amnesty International
Case Study
Defining the future of electric vehicle charging in the home