An Award-Winning Loyalty Proposition
Retail | Journey to Enterprise Agility
Publicly declaring Co-op Membership to be the “biggest thing to happen to our Co-op for 25 years,” the organisation rewards members with a 5% rebate whenever they visit a Co-op store, funeral home, or legal services business and make an own-brand purchase. The Co-op invests a further 1% towards social causes that benefits the member’s local community.
With shorter development cycles, key components and new features are delivered iteratively and often. In addition, it has also become easy to deploy meaningful change. When the membership team detected that 34% of all new members abandoned their registrations during signup, for example, user journey improvements were quickly implemented. This rapidly raised the completion rate to above 50%.
This engagement won Loyalty Initiative of the Year in the 2017 Retail Week Tech Awards.