BJSS delivers Sporting Life’s next-generation online experience
6 Mar, 2017

BJSS, the award-winning, delivery-focused IT consultancy has delivered an end-to-end digital replacement to Sporting Life, a subsidiary of Sky Betting & Gaming.

BJSS worked closely with Sporting Life to understand their existing technology estate and strategic requirements. This resulted in Sporting Life’s legacy online service, which was first introduced in 1996, being completely reengineered.

Delivered with the BJSS Enterprise Agile approach and using Open Source technologies, BJSS developed and replaced the Sporting Life online platform and built a complementary set of enterprise-grade iOS and Android mobile applications.

The digital replacement also included significant back-end development with a bespoke Content Management System that enables rapidly-changing content to be quickly published.

Substantial performance improvements created a level of service which is unmatched by Sporting Life’s competition. The entire service was migrated to the public Cloud, providing the flexibility required to accommodate spikes in demand seen during popular sporting events.

BJSS has extensive experience in successfully delivering complex distributed software systems. The initial iteration of the new Sporting Life website was delivered in February 2017, ahead of the Cheltenham Festival, one of the biggest highlights of the horseracing calendar.

Stuart Bullock, BJSS head of client services, says: “This was an ambitious project which reengineered Sporting Life’s digital presence. Moving it to the Cloud, our client has improved its user experience while saving time and money, which can now be deployed elsewhere.”

Andrew Evans, Sky Betting & Gaming head of super affiliates, says: “The BJSS team worked closely with us to ensure that our online presence continues to support our market-leading position. BJSS, with its Enterprise Agile approach, and expertise in Cloud and Open Source, has ensured that our service is scalable, high-performance and feature-rich, allowing us to quickly provide compelling sporting content to our customers.”

BJSS Corporate Communications Contacts:

Public Relations Advisors to BJSS
Tel:  +44 20 3725 2339

David Clark
BJSS Media Relations
Tel: +44 20 7337 9800

About BJSS:

BJSS is an award-winning delivery-focused IT Consultancy. With over 20 years’ software development and IT advisory experience, the company is renowned for technical excellence, cost-effective delivery and its proven BJSS Enterprise Agile approach.

About Sky Betting & Gaming:

Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of around 1,100 employees and a strong track record of innovation. As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products – Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. In 2015 Sky Betting and Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting and Gaming in connection with the sale.