BJSS delivers Sporting Life’s next-generation online experience

    BJSS, the award-winning, delivery-focused IT consultancy has delivered an end-to-end digital replacement to Sporting Life, a subsidiary of Sky Betting & Gaming.

    BJSS worked closely with Sporting Life to understand their existing technology estate and strategic requirements. This resulted in Sporting Life’s legacy online service, which was first introduced in 1996, being completely reengineered.

    Delivered with the BJSS Enterprise Agile approach and using Open Source technologies, BJSS developed and replaced the Sporting Life online platform and built a complementary set of enterprise-grade iOS and Android mobile applications.

    The digital replacement also included significant back-end development with a bespoke Content Management System that enables rapidly-changing content to be quickly published.

    Substantial performance improvements created a level of service which is unmatched by Sporting Life’s competition. The entire service was migrated to the public Cloud, providing the flexibility required to accommodate spikes in demand seen during popular sporting events.

    BJSS has extensive experience in successfully delivering complex distributed software systems. The initial iteration of the new Sporting Life website was delivered in February 2017, ahead of the Cheltenham Festival, one of the biggest highlights of the horseracing calendar.

    Stuart Bullock, BJSS Head of Client Services, says: “This was an ambitious project which reengineered Sporting Life’s digital presence. Moving it to the Cloud, our client has improved its user experience while saving time and money, which can now be deployed elsewhere.”

    Andrew Evans, Sky Betting & Gaming Head of Super Affiliates, says: “The BJSS team worked closely with us to ensure that our online presence continues to support our market-leading position. BJSS, with its Enterprise Agile approach, and expertise in Cloud and Open Source, has ensured that our Sportinglife.com service is scalable, high-performance and feature-rich, allowing us to quickly provide compelling sporting content to our customers.”

    BJSS Corporate Communications Contacts:

    Jonny Muir
    BJSS Press and Analyst Relations
    Email: jonathan.muir@bjss.com

    Man Bites Dog
    Public Relations Advisors to BJSS
    Tel: +44 20 3725 2339
    Email: teambjss@manbitesdog.com