Retail Insight


Retail has faced an onslaught of challenges which escalated towards the end of the decade and now COVID-19.

Being paralysed by a lack of action and burying heads in the sand is one of the worst things to do in a crisis. However, this has – understandably – been the reaction of many retailers. Make no mistake about it; now is the time for action. The retailers who survive this (and position them to thrive once the crisis is over) are those who are prepared to innovate, have an investment mindset, and commit to creating a consistent experience across all their channels for their customers.

Out of necessity, more customers have turned to e-commerce to meet their needs than ever before. It will only increase consumer expectations that e-commerce and bricks and mortar are connected once the world returns to a degree of normality.

This is why embracing unified commerce is something every retailer in the world should be doing right now.

This eBook was created by BJSS and Sitoo.



The biggest challenges retailers are facing
  • Increase in multi-channel shopping and delivering unified CX
  • Inventory management issues
  • Master data issues
How Unified Commerce can help retailers survive and then thrive
  • Connect e-commerce with bricks & mortar and unify all sales channels with real-time omnidata
  • Clean out the clutter & improve inventory visibility
  • Give stores back their autonomy & empower store associates
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