Digital City Festival 2021

Successful Digital Transformation within Government


Every year over 1.8 million practical driving tests are conducted in the UK. This completely paper-based service had seen little change in over 85 years and was in desperate need of modernisation.

But with a user base reluctant to change and new to the technology, how can you bring everyone along successfully with digital transformation? Find out more about our work with DVSA here.

Over the last two years as part of a multi-agency, co-located team, we’ve been on a Human-Centred Design journey — our mission: to digitise and improve and the UK’s Driving Test Experience.

In this talk, we shared our insights including:

  • Why focused user research, co-creation and continuous user engagement, is the shortest route to delivering innovation
  • What you need to do to successfully pass a Government Digital Services Assessment
  • How Human-Centred Design adds ‘Oomph!’ to Agile and empowers teams to stay laser focussed on user needs whilst delivering outcomes at pace

And of course, we also explained how to design ‘for blind dinosaurs with sausage fingers.’



Leigh White – Head of Delivery, BJSS

Leigh is an Agile Delivery consultant with expertise in delivery management using agile frameworks such as Scrum, Nexus, SAFe and Kanban.

Leigh heads up the BJSS Nottingham office and is responsible for all things delivery. His project portfolio covers projects in start-ups, SME, FTSE250 International enterprises and the public sector.

Leigh co-organises agile meetups and attends and contributes to agile delivery events across the UK.

Paul Bailey – Head of Design, SPARCK

Paul Bailey is Head of Design for SPARCK, a full time human-maker (father of 4) and co-host of NottsTechfast.

He’s been designing digital products and services for over 20 years, co-creating innovative solutions for some of the UK’s largest organisations and government departments.

A self-confessed Typothermiac and a bit of a geek, when not thinking about human-centred design he spends his time coming up with ingenious ways to entertain his kids whilst robot proofing them for the 4th Industrial revolution.