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BJSS Industries: Technology and Media

A UK broadcaster streams over 450 million ‘catch up’ programmes each year via its BJSS-consolidated VoD applications.

People have changed the way they consume media and technology services.

The challenge is to ensure that while the consumer experience is rapidly evolving, the supporting infrastructure can scale and that back office systems remain reliable. BJSS has helped a number of technology and media clients to achieve shorter, high-quality, release cycles by deploying its BJSS Enterprise Agile approach. Our expertise in the sector includes reducing time to market through implementation of automated equipment provisioning, increasing sales revenues and conversions through enhanced online customer experiences, and reducing the manual effort and time taken to publish content to mutiple platforms.

Malcolm Seagrave

Practice Lead: Technology and Media

I have a passion for new technology that has real customer focus and delivers great business results. Before joining BJSS, I was IT Director at WM Morrison’s where I drove a significant Group-wide IT Change & Transformation Programme. Prior to that, I was Director of Solutions and Innovation at Vodafone working closely with major customers to drive strategic and innovative change.

Outside of work, my year has only two seasons: a football one and a cricket one! I’m a long suffering season ticket holder at Nottingham Forest and I coach a local U13s cricket team in Yorkshire.

Malcolm Seagrave
Malcolm Seagrave
Practice Lead: Technology and Media

Thought Leadership: Technology and  Media

Has TV lost it’s cool?

Consumer technology has evolved over the past few years. Fibre and 4G rollouts have delivered faster broadband, and the availability of digital devices has changed the way multimedia is consumed. It is now commonplace for people to:

  • Use their mobile phones, tablets, laptops or connected gaming devices to watch television at their leisure via on-demand or catch up services,
  • Record or time-shift live broadcasts to skip through advertising breaks,
  • ’Binge watch’ popular series, documentaries and films via streaming services such as Netflix,
  • ‘Media snack’ on viral social media content,
  • Stream music via subscription services such as Spotify or ‘freemium’ ad-funded alternatives.

 

The media landscape, which has become heavily fragmented, has already netted its first high-profile television casualty. BBC Three, the broadcaster’s flagship youth channel, has ceased broadcasting on traditional platforms, instead offering its service exclusively on the BBC iPlayer.

Is it because television isn’t ‘cool’ anymore?

Fragmentation might cause discomfort amongst the commercial broadcasters that rely on advertising to survive, but global ad spend is expected to top £270 billion this year and the television share will continue to grow. This will be driven by the availability of tangible demographic data. It will enable broadcasters to generate real-time data and use this to provide compelling advertising packages which hit highly-targeted audiences.

YouView, for example, provides its IPTV service via a connected set-top box. It gathers significant amounts of data that provides valuable insight into who is watching what and when. YouView is currently determining how Big Data technologies can mine this data for the benefit of advertisers. Hulu Plus, an American streaming television service, supports over 50 platforms from Smart TV’s to entry-level Smartphones. Similar to YouView, it gathers viewership data which it uses to sell targeted advertising packages. Tellingly, Hulu’s largest shareholders comprise traditional TV networks – NBCUniversal, Disney–ABC and Fox – and it engages measurement firms such as ComScore, Nielsen ratings, and Quantcast to track quantifiable ratings data. Are the big broadcasters quietly adapting their business models?

On average, only one third of a marketing budget is spent on ‘Owned Channels’ – the affordable blogs, social media and mobile sites owned and maintained by the advertiser. The remainder goes towards traditional electronic or print media buys. It’s likely that for some time to come, the big creative idea will continue to drive successful campaigns and that television will continue to lead the mix.

It’s too early to say if television really has lost its ‘cool’, but ad buyers are remaining faithful and Big Data is becoming its saviour.

BJSS Technology and Media Successes

Video on Demand Publishing

BJSS was engaged by a UK national broadcaster to assist with consolidating its Video on Demand (VoD) applications, ensuring flexibility and ease of use going forward, and to support its changing needs. This client was especially keen on improving a set of internal applications that had evolved organically over a number of years to manage the content publishing workflow for VoD content. BJSS provided assistance to the client’s internal team by providing technical design and guidance on the appropriate technology stack, products and toolkits. BJSS also provided a blueprint for future application development, and the delivery of a test approach for the implementation of an effective automation test framework. 

Client On-Boarding System

A UK telecoms provider retained BJSS to rapidly build a delivery team which would enhance the on-line customer sales journey and migrate to an enterprise architecture and Agile delivery processes. BJSS deployed a multi-disciplinary team of Development and Test Managers, Team Leads, Developers and Testers to work onsite alongside the client’s own resources. The BJSS team quickly got up to speed with the business domain and worked to deliver software across the customer facing web interface, mid-tier components and integration to operational provisioning systems. In addition to this core delivery engagement, BJSS was invited to assist with a change project for new development and test environments, SDLC tooling and Agile processes.

Last Mile Service Fulfilment

Our client’s customers depend on the ‘last mile’ communications leg – the data communications links between our client’s services and their customers’ networks. BJSS was tasked with bringing their service fulfilment back to in-house control. BJSS worked with the client to develop the business case for the automation of service fulfilment and progressed to carry out the business analysis for a wide ranging rework of the client’s Operation Support System (OSS). As part of the engagement BJSS developed a UI layer, integrated various systems, developed a platform to allow automation of the configuration of network elements, and provided Quality Assurance services for the entire system (including elements developed by the client and the its vendors).